What is branded dropshipping?

Branded dropshipping is a business model that involves an online store selling products under its own brand but outsourcing the order fulfillment to a dropshipping supplier. The supplier handles inventory storage, product delivery, and packaging on behalf of the store owner, who takes care of marketing and customer service.

Branded dropshipping allows stores to expand their product offerings without investing in inventory or warehouse space, as they only purchase products from the supplier after receiving orders from customers. This business model also affords online stores the flexibility to test different products, adjust pricing, and experiment with branding without incurring heavy inventory costs.

To build a successful branded dropshipping business, online stores need to choose reliable suppliers with high-quality products and efficient order fulfillment processes. They must also focus on creating a brand that resonates with their target audience and provides a superior customer experience. Effective marketing and customer service are also crucial to attract and retain loyal customers who will help grow the business.